Sláinte Sea Moss

The original website for this project was designed and built by Alex Crapo, who developed the site’s visual identity, layout, and overall user experience from concept through launch. The design focused on creating a clean, engaging, and accessible interface that reflected the company’s brand and effectively showcased its products.

The site was later rebuilt on Shopify by Strategic Results Marketing, which currently maintains and manages the platform with Alex applying occasional updates. Throughout the process, Alex played a key role in establishing the company’s brand, including logo, typography, and color palette, and continues to actively assist in designing visual collateral for product packaging, marketing campaigns, and promotional materials. In her ongoing role as Creative Director for Slainte Sea Moss, Alex ensures that all digital and physical materials maintain a consistent and professional brand identity while supporting the company’s marketing and growth objectives.